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Methodologies
Qualitative Approaches
- Advisory boards and KOL interviews
- Focus groups, IDIs, TDIs
- Internet focus boards
- Conventions and special locations
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Quantitative Approaches
- Internet surveys
- Surveys coupled with qualitative assessment
- CATI
- Phone
- Mail
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MedQuest has the experience to understand different research applications and when to use them.
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Key Qualitative Methodologies:
- Market Landscapes
- Customer profiles
- Product concept and attribute testing
- Projective techniques
- Promotional and message testing
- Computer-aided qualitative
- Others
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Key Quantitative Methodologies:
- Gap analysis
- Choice/conjoint modeling
- Correspondence analysis
- Influential attribute assessment
- Latent segmentation
- TURF analysis
- Quali-Quant approaches
- Others
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Secondary research to supplement our findings, as needed.
Creative approaches and analysis applied to all.
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