Susan Newlin, Ph.D.
Karen Ahlgrim
Steve Cohen
Candace McMahon
David Varner


Susan Newlin, Ph.D.

• Founder and Managing Director
• 20+ years’ consulting and market research experience
     - Migliara/Kaplan Associates: V.P. Market Research
     - Norbridge, Inc.: Principal
• Extensive global experience in designing and implementing qualitative and quantitative market research methods to answer difficult business questions
• Senior moderator
• Experienced in multiple clinical categories
• Prior experience:
     - American Hospital Supply: Marketing management
     - Lilly: New business strategy and development
     - Strohm & Associates: Venture capital support
• Ph.D. Biomedical Science, UCSD

Karen Ahlgrim

• Account Director for MedQuest Research
• 20+ years consulting and marketing research experience
• Experienced moderator and skilled quantitative researcher
• Extensive global experience across a range of therapeutic areas
• Prior experience:
     - GfK Account management
     - M/A/R/C Research EVP Marketing
• Published in Quirk’s Marketing Research Review
• MBA University of Dallas
• Science Alliance Advisory Board University of Wisconsin Whitewater

• Partner for quantitative research design and multivariate modeling
• Widely recognized expert in the application of marketing science tools to the solution of business problems
• Expert in custom research design for choice-based conjoint analysis, market and customer segmentation, brand positioning, customer satisfaction, and other business decision-making tools.
• Widely published; award-winning presentations/papers
• Frequent speaker and educator to the market research industry
• Prior experience:
     - Custom model development and management: M/A/R/C, IRI, Mercer Management Consulting
     - Collaborative development with: MIT, University of Illinois, and Sawtooth

• Account Manager
• 20+ years experience in brand management and market research
• Experienced moderator
• Consumer experience
• Expertise in developing brand personality, positioning and messaging
• Prior experience as brand manager/director:
     - General Foods
     - Columbo Yogurt
  
• Prior experience as moderator, consumer and medical:
     - Pathfinder
     - Acumen Market Research
• MBA, The Wharton Graduate School of Business at the University of Pennsylvania

• Operations Manager
• Specializes in assuring smooth project operations from managing global vendor network, through fieldwork scheduling, to input and analysis of collected data
• Prior experience:
     - U.S. Dept. of Justice: medical claims management
• BA, Georgetown University